As e-sports pitch hots up, online gaming firms rope in big celebrities

Online gaming is picking up steam in India and to put more focus on it, companies are roping in celebrities to promote e-sports.

Parth Sharma, General Manager of Ballebaazi.com, told Moneycontrol, “I feel the market is so huge right now. People have taken Virat Kohli and Dhoni. Dream 11, that associated with cricketer Dhoni to strengthen its leadership position in the online fantasy sports industry, is already a market leader. They are easily churning out Rs 5-6 crore a day in service fees, which is a huge amount. These companies are bringing in brand ambassadors so that they can take the first mover advantage.”

Recently, Mobile Premier League (MPL), a mobile gaming startup, brought on board cricketer Virat Kohli as a brand ambassador for a deal worth Rs 12 crore for a period of one year. The company, which is 10 months old, has around one million daily active users. It is aiming to bring this number up to five million after its association with Kohli.

Another online gaming company – PokerStars India – signed actor Nawazuddin Siddiqui as its brand ambassador. Experts believe that this will prove to be an optimistic move for the platform’s growth in the country. Despite its global presence, the company has been struggling in India.

Online poker platform PokerBaazi was associated with ace boxer Vijender Singh as its brand ambassador since Jan 2018. With this association, the brand intended to leverage his reputation as a serious sportsperson and position Poker as a sport that flourishes on sheer skill and talent.

Sharma points out another reason for these celebrity associations. “When brand ambassadors come on board, they bring in trust and credibility factor with them. A lot of these companies have already acquired a lot of users. However, the problem that they are facing is people not depositing money because of lack of trust. Hence, companies rope in celebrities to bring the trust factor so that people start depositing money for companies to earn. There’s no other way to make money for these platform as there is no advertising on their interfaces.”

Indian gaming companies, in recent years, have seen many celebrities from the film industry, cricket world and other sports come on board. Adda52, online poker and card game site, had roped in actor Minishha Lamba and West Indies cricketing legend Chris Gayle. Sunny Leone was signed by Ability Games, a software and game development powerhouse, for its online game 11Wickets.

For all the companies focusing on cricket, the time is right for a marketing push as two major cricketing events – the 12th edition of Indian Premier League, and the ICC World Cup – are around the corner.

The appetite for gaming in India is increasing and the proof of this is the growing number of game developing companies in the country, which has risen from 25 in 2010 to 250 in 2018, according to a recent Forbes report.

The report also pegs India’s gaming industry at $890 million and expects the mobile games market to be worth $1 billion by 2020. These numbers are encouraging global companies to invest in India’s gaming platforms due to which more money is moving through the industry.

Relax Gaming signs with Max Win Gaming

Relax Gaming, the content provider and distribution platform, has enhanced the scope of its Silver Bullet partner program, striking a deal with Max Win Gaming.

Max Win Gaming will provide new and exclusive content, including the provision of two brand new titles in 2019.
The provider will also develop unique content for Relax Gaming as part of the agreement.

Daniel Eskola, CEO at Relax Gaming, said: “This agreement with Max Win Gaming is a great example of the positive market reception that our uniquely collaborative approach to studio partnerships is achieving.

“Max Win Gaming is an exciting new supplier with a strong history of proven delivery and we look forward to what it will deliver to the market.”

Martin Mitrovich, CEO at Max Win Gaming, said: “Relax Gaming’s commitment to open dialogue, clear route to market and commercial structure really appealed to us, along with access to an impressive level of regulatory expertise

“We’re excited to join the Silver Bullet partner program and believe the fit for our forthcoming content will prove to be a highly success one.”

Relax Gaming is a supplier aiming to offer fresh content and over 280 games. It has significantly grown its commercial footprint in recent months, agreeing numerous agreements with some of the industry’s most recognisable names.

Tips to Become a Pro Rummy Player in 3 Days

If you have taken to rummy cards lately, 3 days of practice is enough for you to become a pro Rummy player. Rummy is one of the most interesting card games and has always been loved by card enthusiasts. The game has become more exciting after it has entered the online arena.

Here are some easy tips to become a Pro Rummy Player in just 3 Days:

  1. Use your Jokers Wisely: The card that can be used with the maximum versatility in a rummy game is a Joker. The Joker becomes your best friend after you have made a pure sequence which is always your first objective in order to win a game. After your one pure sequence is formed, the Joker helps you build your incomplete sets and/or sequences. The Wild Joker can also be used in its actual value in forming a pure sequence with the same suit cards.

Examples:

  1. Pure sequence: If 5 of Spades is the Wild Joker, and you manage to have 3 of Spades, 4 of Spades, and 6 of Spades in your hand, you can use the Wild Joker in its original value and form a perfectly pure sequence.
  2. Impure Sequence: 3 of Hearts, 4 of Hearts, 7 of Spades, 6 of Hearts (7 of Spades is the Wild Joker used in place of 5 of Hearts
  3. Impure Sequence: 3 of Hearts, Printed Joker, 8 of Clubs, 6 of Hearts (Printed Joker is being used as the 4 of Hearts and 8 of Clubs is being used as the 5 of Hearts)
  4. Set: 2 of Diamonds, 2 of Clubs, Wild Joker (used as any one of the remaining two 2-s)
  5. Set: 3 of Diamonds, 3 of Hearts, Printed Joker, Wild Joker (Jokers used as 3 of Spades and 3 of Clubs)

Use your Jokers well and play on websites such Khelplay Rummy, as like a pro.

  1. Get Rid of Identical Cards: You must get rid of the identical cards in a 13 card rummy game, as identical cards are not useful in any way. Moreover, they have the huge disadvantage of adding to the points unnecessarily. Be attentive, discard the identical cards as soon as possible, and form a pure sequence at the earliest.
  2. Never Rush: You can only become a pro rummy player if you are careful and patient. You cannot become an expert real cash rummy player if you are reckless and impatient. The keys to becoming an expert lie in (a) organizing the cards in your hand properly, (b) strategizing with a focused and clear mind, and (c) executing the strategies patiently, with a cool head.

When you play rummy online or otherwise, you must remember that your patience is one of the most potent weapons that you have at your disposal. Keeping your cool goes a long way in making sure that you are able to adjust your tactics according to the situations.

Most importantly, before you declare your game, you must make sure that all your combinations are perfect. Declaration should always be a careful step. If you have patience by your side, no one can stop you from outwitting your opponent.

Follow the above-mentioned tips and become a pro at playing online rummy for entertainment.